SMS Campaigns

Register your brand and campaign so your business can send text messages.

Before your business can send SMS text messages through Cloudspire Voice, you need to register your brand and submit a campaign with The Campaign Registry (TCR). This is a one-time process required by US carriers for 10DLC (10-Digit Long Code) messaging. Registration ensures your outbound messages are delivered reliably and helps carriers distinguish legitimate business traffic from spam.

This guide walks you through every field, explains what reviewers look for, and gives you concrete examples so you can get approved on your first submission.

Understanding 10DLC & Brand Registration 3:40

Before You Begin

Gather these items before starting your registration. Having them ready will save time and prevent the most common rejections.

Getting Started

1. Log in to the customer portal.
2. Navigate to the SMS Campaigns tab.
3. You will see two sections: Brand Registration and Campaign Registration.

The SMS Campaigns tab appears when your plan includes text message campaigns (a Voice plan, or a Cloudspire AI plan with the campaign option) and your contact has been given SMS Campaigns access. Your account's primary contact has SMS Campaigns access automatically. To give it to another contact, ask Cloudspire support; it is not something you can grant from the portal. If the plan does not include campaigns yet, your primary contact can add them on the Services tab.

You must complete brand registration first. Once the Cloudspire team approves your brand, the Submit a Campaign button in the Campaign Registration section unlocks; until then it stays disabled.

The SMS Campaigns tab showing an active brand and campaign

How It Works

The registration process has two phases: brand first, then campaign. Each phase goes through review and verification before becoming active.

Step 1: Register Your Brand

Your brand represents your legal business entity. The information you provide is verified against public sources such as the IRS EIN database and state business registries. Accuracy is everything; most rejections happen because a field doesn’t match official records.

The brand registration form with fields for business details

Registering Your Brand 4:35

Field-by-Field Guide

Submitting Your Brand

1. Fill out the brand registration form in the SMS Campaigns tab.
2. Click Save Draft at any time to save your progress without submitting.
3. When ready, click Submit for Review.
4. Wait for the Cloudspire team to review your submission (typically within one business day).
5. Once approved, your brand is forwarded to The Campaign Registry for identity verification, which usually takes a few minutes.

Step 2: Submit Your Campaign

A campaign describes the specific type of SMS messages you will send, how your customers agreed to receive them, and what those messages look like. The Campaign section becomes available once your brand status is Active.

The campaign submission form with use case, sample messages, and compliance options

Creating Your First Campaign 6:13

Start from a Template

At the top of the campaign form, the “Start from a template” picker offers pre-built profiles: Generic Campaign (the recommended default for most businesses), plus profiles for home & field services, auto service & repair, healthcare & dental, and retail & promotions. Applying one pre-fills the form with wording modeled on campaigns that carriers have already approved: a compliant description, a specific opt-in message flow, sample messages with the required opt-out language, and sensible keywords and auto-replies.

• Nothing is submitted. A template only fills in the fields on your screen; every value stays fully editable, and you still Save and Submit exactly as described below.
• Your details are filled in where possible. Your company name, phone, email and website come from your brand registration automatically.
• Replace every [BRACKETED PLACEHOLDER]. Anything in square brackets (dates, service names, offers, or details we could not fill in) must be replaced with your real information before submitting.
• Make it true for your business. Reviewers reject campaigns whose description does not match the actual sender. Read every pre-filled field and adjust it so it accurately describes what you send. Add your own Privacy Policy and Terms of Service URLs; templates never fill those in.
• Mind the content flags. Template samples deliberately contain no links and no phone numbers, so the content flags start unchecked. If you add a URL or a phone number to any sample, check the matching flag (see Content Flags below); a mismatch is an instant rejection.

Field-by-Field Guide

Submitting Your Campaign

1. Complete all required fields in the Campaign section.
2. Click Save. This stores your campaign without submitting it, so you can look it over and attach supporting documents.
3. Attach any supporting documents to the saved campaign.
4. Check the details once more, then click Submit for Review.
5. The Cloudspire team will review your campaign and either approve it or send it back with notes.
6. Once approved, the system automatically creates your campaign with The Campaign Registry, shares it with your carrier, and assigns your phone numbers to the campaign.

Prohibited Content (SHAFT-C)

The following content categories are banned on 10DLC messaging. This applies to both your SMS messages and your website.

Top 10 Rejection Reasons

These are the most common reasons registrations are rejected, in order of frequency. Review each one before submitting.

1. Legal name doesn’t match EIN: Character-for-character mismatch with IRS records. Check your EIN confirmation letter.
2. Website missing or non-functional: 404 errors, “under construction” pages, or parked domains.
3. Website doesn’t match brand: Different company name on the website than in the registration, or no company info visible.
4. Campaign description too vague: Doesn’t explain who you are, who you message, and why.
5. Sample messages don’t match use case: Selected “2FA” but samples are appointment reminders.
6. Brand name missing from samples: Reviewers can’t tell who is sending the message.
7. Content flags contradict samples: Marked “No embedded links” but samples contain URLs.
8. Public URL shorteners: bit.ly, tinyurl, and similar services are banned in 10DLC messages.
9. Missing opt-out language: At least one sample must include “Reply STOP to opt out” or equivalent.
10. SHAFT-C content on website: Prohibited content found on the business website, even if unrelated to SMS.

Pre-Submission Checklist

Run through this checklist before clicking “Submit for Review” to maximize your chances of first-try approval.

Status Tracking

The SMS Campaigns tab shows a simplified status for both your brand and campaign at a glance:

Campaign Status & Lifecycle 4:16

Managing Active Campaigns 4:20

The carrier-by-carrier approval breakdown (which carriers have registered and approved your campaign) and the activity timeline of every step are shown directly on the campaign card; you don't have to open anything to see them. Your campaign is only fully deliverable once every carrier has approved it; until then you will see it progress carrier by carrier.

Both the brand and the campaign also carry a View Full Details control. Expand it to review exactly what you submitted: for a campaign, its description, message flow, sample messages, and keywords; for a brand, its contact and business details.

At the top of the campaign you’ll see a progress bar that fills in left to right as your campaign moves through every stage: Draft → Submitted → Sent to carriers → Carrier review → Approved → Texting active. A single status pill above it tells you the headline state at a glance (for example “Texting is live” once every carrier has approved and your numbers are assigned). Below it, the Carrier Approval panel breaks the work down carrier by carrier so you can see exactly which mobile carriers have registered and elected to deliver your messages.

Approval Timeline

Cancelling Your Campaign

If you no longer need a registered campaign, open it on the SMS Campaigns tab and click Cancel Campaign. You’ll be asked to confirm twice; here’s what happens:

• Cancelling turns off the campaign’s automatic renewal at the carrier registry. Your campaign keeps working until its paid-through renewal date, which is shown on the campaign card.
• Until that date you can change your mind: click Resume Auto-Renewal and the campaign renews normally with no interruption (your account must be in good standing).
• On the renewal date the campaign expires and its numbers are no longer registered for 10DLC messaging. An expired campaign cannot be restored: texting again means registering a new campaign, which goes through carrier review like any new registration.
• Once expired, the campaign stops counting against your plan’s campaign allowance, so its slot is free for a replacement.

Fees

The brand submission fee and the campaign submission fee are shown on the SMS Campaigns tab itself; the exact amount appears on the card before you submit, and again before any resubmission, so you always see what will be added to your next invoice. Both are added to your next Cloudspire invoice. There are no separate carrier fees: carrier charges are included in your text message allowance and its per-message rate.

Fixing Returned Submissions

A submission comes back to you in one of two ways, and the status pill tells you which:

• The Cloudspire team returns it for changes. Your submission goes back to Draft. Click Continue Editing, make the corrections, and submit again.
• The Campaign Registry or a carrier turns it down. Your brand shows Rejected or your campaign shows Declined, with the feedback shown right on the card. Click Edit & Resubmit.

1. Read the feedback carefully; it tells you what was wrong.
2. Open the form with Continue Editing or Edit & Resubmit.
3. Update the relevant fields and click Submit for Review again.

A resubmission fee applies to a brand or campaign that was rejected or declined; the exact amount is shown on the card before you submit.

Frequently Asked Questions

Common questions about registration, timing, the 49-number limit, and changing a campaign are answered in the SMS Campaigns section of the Frequently Asked Questions page.